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Don't miss our Spirits zone!

Uncovered Image

If you’re already planning your visit, be sure not to miss our Spirits zone!  It’s packed full off of insight and innovation on how to wow your customers and boost profits.

Check out Martini and Franklin & Sons and get the low down on how to capitalise on the trends in lighter style serves. Don’t miss our STIR IT UP cocktail competition heats, with some of the industry’s top talent battling it out to be crowned cocktail champion!  And finally, round it off by taking in one of your many sponsor masterclasses from the likes of Marie Brizard. Get there early, there’s so much to see!


Head to the gin area to discover some of our best homegrown products and ensure that you are capitalising on the flavoured gin explosion. Visit the Hendricks bar and be one of the first to try something brand new!

Video: UNCOVERED 2017 


Touted by many in the industry as being the next gin, get some ideas as to how you can get ready for the explosion. For an outstanding addition to your range try the Diplomatico or Atlantico, and see how Kraken can generate some theatre in an outlet.


Irish whisky is flying at the moment see how you can maximise your sales with Jameson's and try some new products to add interest to your range such as Sexton and Proper 12.

Late Night

Discover new serves and activations to help you grow sales. Rediscover some classic cocktails with Cointreau and be inspired by Absolut which is made in a carbon-neutral distillery.

About the author

Mégane Leeding (alumni)

I’m Matthew Clark’s Brand Communications Controller, looking after our branded content and activations.

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