Wine List Tool (.xlsx)Download
As the trade adjusts to what the 'new normal' means, both now and in the long-term, we're seeing operators take a second look at the size and shape of their product range. To help guide your ranging decisions, we’ve combined our experience and insight to produce some resources.
The optimal range is never an exact science. While these resources can act as a starting point, applying your understanding of the unique nature of your customers and local area will shape a range right for you. That said, some principles always remain true; cover of the bases, build in trade-up options and sprinkle in a few points of interest. Whatever your choices, the key now more than ever is to ensure you have confidence in your products to drive profits.
Wine range tool
To more easily manage their cash flow, many operators looking to simplify their wine range. To help create a manageable and more structured wine range, we have created a simple excel based tool. This tool categorises a core list of wines, on which we've guaranteed availability, and by using the filters you can create a structured wine list no matter how many bins you'd like.
With many operators looking to work on their range, we've pulled in our insights and experience to produce a set of plans that highlight what a core beer, cider and spirits range looks like for most operators. These plans are adaptable and focus on what the central requirements of a range are to best meet customer needs. We think combining this core structure with the most popular brands will create a range that offers value for money, for both you and your guests.