Customer marketing

We offer a comprehensive service with dedicated account management, ranging and category development, training and marketing support.

Alongside our market leading logistics service, we’re confident we will partner with you to deliver great products and business development. Our Customer Marketing team, comprised of Customer Marketing Managers and Marketing Implementation Managers work with customers to help them sell more. They can develop calendars of marketing activity from events and wine dinners to outlet promotions and range activations. Our suite of marketing activations can help you drive sales during key industry occasions or enhance your offering during non-peak times.

If you have a cocktail range we can work with you to create the perfect list and spirits range. When choosing to drink cocktails, we know that customers expect to pay more for the effort that goes into them. The theatre of the serve and the experience they can’t recreate at home – all good reasons why a strong cocktail list design will help get people into your outlet and choosing drinks that make you more margin.

We can work with you on your retail pricing strategy, analysing your pricing ladder in all categories. With wine, we can take a look at your ‘by the glass offer’ and trade up gaps to help premiumise and drive increased revenue. In spirits, we can work to develop your back bar layout to make sure you maximise your opportunity through visual merchandising and point of sale.

Our merchandising standards have been developed with beverage brands supported by industry-leading research and insight from a cross-section of our customers. These guidelines have been developed to help you utilise bar space, maximise profit opportunities and meet customer expectations.

Our customer marketing teams work closely with Wine and Spirits Development Specialists to develop product ranges and also empower staff through training. We can create a bespoke training course to be delivered by our experts. So if your staff are weary about wine or sheepish about selling, we can craft something bespoke that fits your needs.

All of our sales force have been through The Matthew Clark Academy for Beer. From its rich history, key ingredients and styles to range selection, pricing and merchandising this beer course gives them the tools they need to understand your beer needs and how best to help you sell beer, better.

What to do next?

• Arrange a meeting
• View training options
• More on visual merchandising