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Gin

Gintroduction

With over 6.2 million consumers drinking gin in the On-Trade there are no signs that the gin bubble is going to burst. Although flavoured gin continues to grow, premiumisation still leads the way as consumers drink less. With an overcrowded gin market we must avoid overcomplicating the range for our consumers, but also ensure there is an exciting range on offer. With this in mind, we have categorised our range through flavour profiles to enable consumers to explore gin through taste.

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Ranging Guidelines

These downloads are designed as a starting point to help you create the optimum gin range.

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Whitley Neill

Whitley Neill is an award winning distiller and family with a fascination for crafting spirits since 1762.

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The latest gin stories

Dive into the latest gin news and blog stories from Matthew Clark