You're invited!
We’re taking our premium beers and ciders to Hyde Park for our biggest Boutique Beers event yet.
Stepping away from standard event formats, we are doing something entirely different this summer and tapping into the UK’s vibrant festival scene. At the Boutique Beers Festival, taking place between 3pm and 9pm on 6th July, visitors will be able to taste through our range of over 200 premium products and share passion for premium and craft brewing with the people behind the bottles, cans and kegs.
Taking Boutique Beers to this vibrant festival setting follows a recent surge in demand for global craft beers and ciders we’ve seen at Matthew Clark with customers increasingly reaching for a new, interesting, and great quality product when selecting a beer or cider.
Our three Boutique Beers and Perfectly Picked Cider tents will be pitched within the British Summer Time event space in Hyde Park. The tents will offer three different tasting spaces: one for beer, another for cider and a third including a space dedicated to ‘Hoptails’ - beer cocktails - in collaboration with Pernod Ricard. The Boutique Beers Festival will unite British and international producers at the forefront of the craft movement. New listings from Devon cider-makers Sandford Orchards highlight our growing premium and heritage cider range, which also includes Angry Orchard’s offerings from the Apple Belt of New York and Sxollie from South Africa. We will be showcasing a range of new beer listings too, such as London born-and-brewed ‘By The Horns’ and wildly hoppy ales from Colorado’s finest Crazy Mountain.
Justin Wylde, Category Manager Beer, Cider and Softs said “This year’s Boutique Beers Festival is set to be the best yet. We’re delighted to be introducing 18 beers and 25 ciders which have recently been added to the portfolio. For the first time ever, in addition to the tents, BrewDog, Meantime and Pilsner Urquell will also be present, sharing their beers from trucks. Great beer, of course, deserves great food, and there will be a range of things to try from the finest street food trucks on site, as well as ice cream, all complemented by live music in Hyde Park.”
There is still time to claim your free tickets if you work in the On-Trade. Click here to register.