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  4. Challenging Convention

Challenging Convention

Christmas is coming, and the goose is getting fat. … More importantly, some might say – The latest edition of Vini has landed! Our in house magazine on all things Vinification bought to you by the wine geeks at Matthew Clark.

This edition is filled with tales of innovation in the world of wine from around the globe. As a category fuelled by almost every science, it seems fitting that the development of this age old liquid and the techniques used to grow and produce it are continuous.

Delve into the pages and read about..

How South Africa’s history has shaped its wine industry, drawing on his own experiences, the renowned Bruce Jack takes a look back through time and notes what the future may hold for South Africa’s wine market.

One of our Wine Development Specialists, Fiona Stevens, highlights some of the ways she works with her top customers to encourage consumer trade up during the winter months.

Simon Haywood, our Wine Category Manager, seeks to demystify some of the buzz words we hear thrown around. This time looking at ‘high altitude wines’ and what that actually means to the liquid itself.

We explore some of our producers who are lighting the way when it comes to innovation, from vine to wine, there’s plenty of opportunity to lead the way, and many of our producers are cream of the crop in this space.

We catch up with the chaps from the New Moon Pub Co to find out more about their venture, and what’s in store for these gents as they execute their master plan as they reach for the moon!

Buyer Siobhan gets up close and personal with Casa Rojo, who are a new addition to our list from our autumn collection. Having decided to set up their own business with a different perspective, using all their experience in love, design, viticulture, pleasure and fashion, this group of wine makers put a different spin on things, and not just the labels!

With new legislation and a more health conscious audience, we look at the role of 0% abv wines to see if this is a trend which we’ll see booming in coming years.

Wine Development Specialist, Simon Grayson looks at the success of Prosecco, looks to why it’s become so popular and asks what might be next for his Princess of Fizz.

That’s just the tip of the iceberg…with so many more stories, features and snippets to peruse …pour yourself a glass, sit back and enjoy! Click here to view online.

If you would like to receive a copy of Vini direct to your door, just sign up to our mailing list here and we’ll pop every edition out to you. We love writing it, and we’re sure you’ll love reading it!

 

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