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Entering the Age of Transparency in whisky

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Sponsored post in partnership with Rémy Cointreau UK.

The team at Bruichladdich is passionate about ensuring consumers know what is in their whisky, from culitvating the raw ingredients to bottling the final (delicious) product. Read on the find out how Bruichladdich lives up to the priniciples of total transparency.

Bruichladdich Distillery is located on the southwestern tip of the remote Hebridean island of Islay, where our team distil four unique spirits: Bruichladdich, Port Charlotte and Octomore single malt whiskies and The Botanist Islay Dry Gin.

Bruichladdich is B Corp certified

Bruichladdich is one of the only distilleries in the world to be B Corp certified - the first Scotch whisky and gin distillery to receive the certification.
B Corps are businesses that meet the highest verified standards of social and environmental performance, transparency, and accountability. We are a growing community and look forward to more of the spirits industry joining us in the coming years.

Meet The Classic Laddie

Our Bruichladdich whisky is unpeated, floral and complex. Trickle distilled from 100% Scottish barley using much of the original Victorian machinery, the methods employed by our craftsmen have continued unchanged. This is natural whisky, non-chill filtered and colouring free.

Transparency: Do you know what’s in your whisky?

As a direct response to our customers’ frustrations about the lack of information available for non-age statement bottles, we first launched our transparency campaign back in 2015 in the hope to change the way they can communicate about what is in their whisky, a campaign that was widely applauded within the whisky enthusiast community.

We go to extreme lengths to create whisky with exceptional flavour and provenance. We want to celebrate that complexity with you, because you should know exactly what you’re drinking.

“There’s no shortcuts and no secrets. We’re an open book on who we are and how we make our whisky”.
- Adam Hannett, Head Distiller

Why transparency?

While many Scotch distillers aim for absolute consistency in their flagship bottle, we have stepped outside convention and tradition, to trace our ingredients from origin to bottling. Each component part, whether barley provenance, cask type or the passing of time, will subtly influence our final recipes.

Enter your code to reveal your recipe

Every recipe of the Classic Laddie is broken down to give you as much information as we are legally allowed to give you. You have the right to know what’s in your glass, and to understand where that flavour comes from. Each batch, though subtly different, must demonstrate our classic floral and elegant Bruichladdich style. Every bottle of The Classic Laddie has a batch code printed on the back of the bottle. You can enter it via the below link to reveal the unique recipe for that specific bottle:

The ‘Know what’s in your whisky’ campaign will raise The Classic Laddie recipes to the landing page of the website, redacting all but the youngest age vintage to ensure legality.

This allows consumers easy access to the information and begin a wider conversation about the detail, like:
• Where does the barley come from?
• Why is info redacted at all in this day and age?
• Do other distillers share this level of detail?
• With this information what can I learn about the flavour?

To learn more aout Bruichladdich and what is in your whisky glass visit our website


About the author

Rosie Thomas

Brand Manager Bruichladdich Whiskies, Rémy Cointreau UK

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