Produced in response to a trend that continues to go from strength to strength, this new brochure is packed with insights into consumer portraits, our leading range of low and no alcohol drinks products and lower ABV serves ideas.
With more of the population drinking alcohol less or not at all, the trend towards lower ABVs isn’t going away soon. 40% of UK consumers now make a conscious effort to go without alcohol for long periods. The On-Trade needs to become more welcoming to people skipping the alcohol, and there’s an incentive to do just that.
The younger generation has grown up surrounded by healthy eating initiatives and the pressures of social media. Looking after their bodies is of vital importance, but millennials are still spending £3,750 a year going out and trying new things. They want to socialise with friends and don’t want to be hindered by the dreaded hangover – heading instead to live music, plays, sporting events, art exhibitions, and escape rooms.
Both alcohol moderators and avoiders are social beings, and the On-Trade remains the primary place to meet and mingle. If the 20% of the population aged 25-44 that do not drink alcohol could be encouraged to visit a licensed premise once more per month and purchase just one drink, every venue in the UK would have an average of £1535 extra in the till. Applying the same logic to those aged 18-24 would add an additional £600 per site.
The low and no alcohol drinks category is one of the industry’s most exciting and innovative areas. Just as drinkers are looking for more premium options, abstainers are too! Take a look inside our new brochure to discover the likes of Codorníu and their de-alcoholised sparklers, Brewdog and Budvar for alcohol-free beer with attitude, Ceder’s, the new distilled non-alcoholic ‘alt-gin’, and serves ideas to open the door to new opportunities and tastes
We really hope you enjoy our new Low and No brochure and would love to know what you think. Leave us your thoughts by dropping us a comment below!
Download our new Low and No drinks collection brochure here. Don’t forget we’re here to support you with everything you need to ensure that your product range is a success, from free menu design and print services to staff training.