Rum is on the rise!
By Luke Siddall (alumni) on 19 October 2015
We believe that rum is set to take off in the UK and the spirits revolution that started with gin is now moving to dark spirits. So, we’ve reviewed and re-vamped our range to make sure our customers can make the most of this exciting and growing category. We’re delighted to present our new Rum brochure filled with information on the history of rum, its production and our extensive range
Rum as a category is subject to few rules and as a result it is bursting with an array of flavours. That’s why we at Matthew Clark love it so much, it offers so much variety and versatility - an aged demerara rum is a totally different beast to a dry white Spanish style rum, both equally good but at different ends of the flavour spectrum.
Our range
Great on its own as a sipping drink it is perfect mixed and features in many classic cocktails. Our range covers all corners of the globe with English style Rums from the Caribbean, Spanish style Rums from central and South America as well as French style Rums from Martinique.
Need to know
- Spiced Rum has several brand call products, it represents 30% of the Rum category and is growing by 12% volume year on year, but is still only stocked in 55% of On-Trade outlets[1]. Make sure you don't miss out on this potential and stock at least one spiced Rum.
- Cocktails are becoming increasingly important with 23.1% of outlets stocking a cocktail[1]. So consider a Rum cocktail offering for your outlet.
- Make sure you stock a range of mixers that compliment your Rum range, apart from cola and ginger ale you should also stock a fiery ginger beer that matches perfectly with spiced Rum in particular.
Find out more about the history of rum, it's production and our extensive range in our new brochure. Click here to download.
- William Grant & Sons 2015 Market Report