Working with leading spirits company Pernod Ricard, we are offering everyone working in the On-Trade another opportunity to enter the STIR IT UP cocktail competition. We're looking for a summer cocktail serve, to be submitted to us through social media - in return you could win a trip of a lifetime to Sweden.

Designed for bartenders

One lucky winner will enjoy an unforgettable experience visiting the Absolut Bar Academy - this trip will first take you to Åhus, the home of Absolut before heading to Stockholm where you'll uncover the local cocktail scene. It's a world-class educational experience delivered by some of the world’s finest professional bartenders in an unrivalled environment while rubbing shoulders with bartenders from around the world.

Join the conversation

To enter

  1. Create your own original cocktail recipe.
  2. Film yourself making it in under 90 seconds.
  3. Post to Instagram or Twitter tagging @MatthewClarkLtd and using the hashtag #StirItUpWild.
  4. Before entry closes on the 31st March 2018.


  • Your recipe must use at least 1 Pernod Ricard product.
  • It should reflect the 'Summer 2018' theme.
  • You must be able to attend the final on the 10th of April should you get through and able to travel to Sweden should you win.
  • You must be over the age of 18 and work in the trade.



The world's most popular Irish whisky.
Triple distilled, remarkably smooth, and unmistakably Jameson.


Martell is one of the oldest cognac houses.
Founded in 1715 by Jean Martell.


Launched in the US in 1979,
Absolut completely redefined the premium vodka landscape.

Havana Club

Cuba’s finest expression, the Havana Club range
represents the true spirit of the nation.

Monkey 47

A handcrafted Schwarzwald Dry Gin
that fuses British traditions with the Black Forest.


The original Rum and Coffee Liqueur.
Originating in Veracruz, Mexico 1936.


Since 1863, Beefeater has stood the test of time
and now claims the title of the world’s most awarded gin.


The world's best-selling Caribbean rum with
natural coconut flavour and a smooth and sweet finish.


Olmeca Tequila is a hand-crafted Tequila made with
authentic, traditional methods at the heart of Los Altos, Mexico.

Plymouth Gin

Distilled using the same blend of seven exotic
botanicals, soft Dartmoor water and pure grain alcohol since 1793.

Chivas Regal

The catalyst for James Chivas’ blending was his
clientele’s requests for a smoother, richer tasting whisky.

The Glenlivet

Two centuries of experience go into every bottle of
Glenlivet Whisky, the single malt that started it all.

The STIR IT UP Pernod Ricard Wildcard is part of Matthew Clark's STIR IT UP cocktail initiative. Cocktails have proven to be a hugely beneficial addition to a drinks offering, diversifying a drinks range, and increasing a customers’ spend per head, with cocktail drinkers proving to be more valuable. Matthew Clark’s aim is to demystify the cocktail category through training and education to help our customers make more from the cocktail trend. If you need any assistance, email us.

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