‘Wine by the glass’ presents a huge opportunity as customers continue to spend more money on high quality and new experiences. Savvy operators are offering more wines by the glass, making aspirational wines more accessible.
To ensure every glass is just as fresh as the last, preservation systems such as Le Verre de Vin and the Coravin system are of great help. Having a preservation system installed will see a significant growth in premium wines and fizz sold by the glass, providing you with greater profits, on average 29% more!
Why by the glass?
1. It reduces perceived risk. Many consumers worry about trying new wines in the On-Trade due to the risk that they will be stuck with a bottle they don’t like. This risk is greatly reduced with the cost of a glass, thus allowing them to venture further up the wine list.
2. It improves the rate of sale. Although a customer may end up spending more in total, the outlay per transaction is lower, leaving them more likely to return to the bar.
3. It allows you to move slow moving stock. When selling solely by the bottle you can find many wines further up your list will move through slowly, leaving you with some stock that lacks liquidity. By the glass, as mentioned, lowers transaction cost and perceived risk promoting more sales.
4. It makes you more money. The simple economics of 'by the glass' is one of it’s most appealing qualities, as shown in the example below.
As serving wines by the glass allows you to introduce consumers to new styles, countries and grape varieties, it's a great opportunity for you to broaden the appeal of your range to adventurous drinkers. Think about swapping your Pinot Grigio for a Cortese or Cabernet Sauvignon for Malbec for example, or introducing a regular ‘wine of the month’ or similar to keep your overall wine offering exciting and seasonally relevant.
This month we recommend Esporão Branco Reserva. This Sommelier Wine Awards gold medalist will transport you to Portugal where you will be warmed by the Alentejo sun and cooled by Atlantic breezes. The wine is full of rich exotic fruit aromas and a touch of oak, making it a perfect summer wine and a great match for barbequed meat and fish. Purchase online now at Matthew Clark Live >
How can Matthew Clark help?
Speak to your Account Manager about offering wines by the glass, we can help you with a preservation system such as Le Verre de Vin or Coravin and a range of POS to help you showcase your buy the glass wines. Our Design Studio team has a number of templates available for to quickly start promoting your 'by the glass' range as well as a bespoke service for any promotion you may want to run - all designed to grab your customers attention!
You can find more information about the wines we stock here. If you want to stock any of the wines mentioned, click here to place an order online now, or here to request an account with us; and don’t forget we’re here to support you with everything you need to ensure that your wine range is a success, from free menu design and print services to bespoke training.