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Download our visual merchandising guide


Your bar area and fridges are your shop window. We've created a set of guidelines to help you utilise bar space, maximise profit opportunities and meet customer expectations; developed using industry-leading research and insight from a cross-section of our customers.


Inside this guide: 14 key recommendations, 4 example back bar planograms and a fridge planogram.



What is Visual Merchandising?

Visual Merchandising is a combination of product display, visual sales messages, and point of sale and menus. 52% of customers have not chosen their drink brand by the time they reach your bar. The correct use of merchandising can lead to beverage choices that are more profitable for you, effective bar merchandising could lead to an increase in consumer spend per head by 9%.

Visual Merchandising will help you utilise bar space and improve your customer’s experience by making it easier for them to make decisions, especially when combined with menu engineering. Customers that have followed the technique have found an improvement in both layout and the opportunity to upsell, with customers being drawn to premium products.

With over 90% of drinking choices made at the bar or table, there is great opportunity to guide a decision. That said our merchandising standards aren’t set in stone. We know every bar and customer is different there are elements of this guide that can be flexed to suit your bar shape, making the most of your hotspots and ensuring your products are in the key line of sight.


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