The Matthew Clark Academy for Beer is a mixture of both theory and practical which teaches our sales force all about beer.

From its rich history, key ingredients and styles to range selection, pricing and merchandising this beer course gives them the tools they need to understand your beer needs and how best to help you sell beer, better.

Our sales force with this knowledge will are able to help arrange beer training for your outlet, whether that's on new beers you have stocked or ideas on promotions or merchandising.

If you are interesting in a beer training course, speak to your account manager.