Food is an important tool in your arsenal for making more from sport. A Mintel report from last year said that almost 70% of pubgoers are influenced by the quality of the food when deciding where to visit...

Luckily, Wimbledon has a wealth of foods associated with the event. Of course Strawberries and Cream is as typically ‘Wimbledon’ as it gets, but scones, sandwiches, fish and chips and ice cream are consumed by the thousands too. Each are delicious, simple and perfect for encouraging customers to indulge. Over the past five years, food sales have been growing quicker in the On-Trade than wet sales; getting your Wimbledon food offer right will certainly put more money in your till.

Boozy Brunch

Embrace the 'Best of British' theme and with a ‘Tipsy Afternoon Tea’ event. Sandwiches and cakes paired with a bottle of Sparkling or a pitcher of Pimms, all wrapped up in one package for customers to book. Alternatively, with play starting as early as 11:00 am, you could arrange 'boozy brunch' events. With a 'boozy brunch' venues typically offer a choice of brunch foods and a limited time period to enjoy a selected choice of drinks at a fixed cost - English sparkling wines, spritz cocktails and Bloody Marys usually go down well.

Get Some Brunch Inspiration  

Strawberries and Cream

Yes it's a little bit of cliché, but it works. Offering a bowl of strawberries and cream is an ideal upsell opportunity during the Wimbledon weekend for any outlet. Easy to prepare and manage, simply ask customers if they would like a bowl adding to their order. How about pairing a bowl of strawberries and cream and a glass of English fizz for a fixed price during the games? No one could refuse that!

Order English Sparkling wines at MC Live  

Food Promotions

One of the most effective methods for increasing spend per head is to offer food promotions. Bundling up a drink and some food items for a set price encourages guests to trade up and eat out. Many tennis fans may already be wishing that they didn't have to cook something when they get home, so a food promotion is just the extra push they need. With the quality and provenance of ingredients important to the modern consumer, highlight any local or premium ingredients used when promoting your food offer. Our Design Studio team produce thousands of menus every year and have prepared a range of 'Summer of Sport' templates to ensure a quick turnaround. 

Arrange your Tennis Food Menu  

Its game, set, match and the big game has come to an end. Some of your guests will head for the door, but others will want to continue enjoying the hospitality. On the next page, we have more ideas to keep them around.