Any tennis player worth their salt will ensure that they are firing on all cylinders before hitting that first serve. Preparation is key to a player’s success and is key to your success too…
It’s our belief that getting planning and preparation out of the way early will help when it comes to increasing your sales. Of course, ensuring you're all set well in advance will mean you can be confident that service will run smoothly and customers will walk away satisfied. Every outlet is different and will approach preparing to show the tennis differently, but there are few things all venues should be on top of. Here is our advice on the ten pieces of preparation you can benefit from;
1 - Use your outlet to create maximum awareness of your Wimbledon themed activities. Use chalkboards, POS and displays to promote upcoming fixtures. Consumers head to the centre of the bar, this is the best place to put your key point of sale items. It goes without saying customers will browse your back bar while waiting at the bar so consider advertising here too. Exterior chalkboards and banners can be used to promote fixtures to passing trade.
Download our merchandising guide ▼
2 - It’s going to be a busy summer so make sure you increase your orders so you don’t run out of your key lines – brands such as Pimm’s, your gin range and sparkling wines are sure to be big sellers. If you’re eligible for Matthew Clark Promotions then make sure you view your promotions brochures online by clicking here. We work closely with our suppliers to negotiate the very best offers so make sure you benefit from the savings all summer long.
Order online at Matthew Clark Live ▼
3 - Whether it is bar blades, branded glassware or a pack of soft cask pegs, ensure that you have all the equipment you need to make the summer trade flow without a hitch. We work with Innkeeper Suppliers to offer exclusive prices and next day delivery through MC Innstock. When you are at your busiest there is a chance you can run out of glassware, or have only freshly cleaned warm glasses available. Having plastic cups not only helps with this problem but also allows glass collectors to carry a huge amount more per trip around the bar. Don’t forget pitchers either, stock up on some jugs to make the most from pitcher serves.
Order equipment at MC Innstock ▼
4 - Labour costs are typically the largest expenditure for any hospitality business but the last thing you want is too few staff on shift to efficiently serve the volume of customers in your business, potentially missing out on sales. Take all the sporting fixtures into account with your rotas and use a tool such as S4 Labour to save on unnecessary labour spend.
Find out more about S4 Labour Management ▼
5 - Make sure you brief your staff so they know exactly where they should be and what they should be doing for a slick performance. Brief all staff on potential upsell opportunities – you could always offer some incentives to get them geared up and motivated to sell, it’s surprising how much offering a staff reward can boost your sales.
Download our Upsell Cheat Sheet for staff ▼
6 - If you have space, why not have a bottle bar in the garden (licence permitting)? This can ease pressure on the bar at busy periods and could easily be created with a small table and ice-filled tub. From here you could serve not only bottles of beer and fruit cider (which grows by 28.3% in summer) but your pitcher serves and G&T’s.
Order Fruit Cider at MC Live ▼
7 - Data shows that being able to reserve a table would encourage consumers to watch sport in the On-Trade. While it seems fairer to not take bookings, or particularly hard to manage for busy events, it does offer you the opportunity to make some early sales and relieve pressure on the day.
Order a Summer of Sport Tennis POS pack ▼
8 - Every individual is different, learning in different ways. Likewise, every venue is different and every menu. This is why we take a ‘blended’ approach to training, alongside offering WSET, formal wine and spirits training, and Flow modular training, we offer bespoke hospitality training that develops the skills of serving staff with a training course built around your menu and your list. From serving the perfect drink to offering advice on food and wine matching to suit your menu, our staff training can take many forms.
Browse our Staff Training Options ▼
9 - Ensure all screens are in full working order and positioned for optimal viewing making sure you have comfort for the smaller events and lots of space for the big crowds at the larger events. And check projectors prior to big events to ensure no last-minute disappointment.
10 - Many people will watch the quieter match-ups at home so why not give them a reason to come out by offering table service. It gives people a real treat and they don’t have to get up whilst watching the match. The easiest way to do this, if you don’t usually offer table service, is to have a member of staff roaming the floor and checking for almost empty glasses, then offering to grab them one for the bar. You can leave a bill and collect payment later, or even equip your staff with money belts.
The summer months are dominated by cocktails, mixed drinks, fruit ciders and sparkling wines. On the following page, we look at what you can do to make more with your drinks offer this summer.