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Introduction

Instead of lowering the Union Flag, this summer, flags will be kept flying all the way through until July.

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The Form Book

The reasons to be excited about the benefits Wimbledon can have on trade, the dates and the favourite drinks.

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Get Game Ready

Here is our advice on the ten pieces of preparation you can benefit from before the Championships begin.

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Hydration

The summer months are dominated by cocktails, mixed drinks, fruit ciders and sparkling wines.

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Nutrition

Food plays an important role in the guest experience in the trade - as well as putting more money in your till.

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Post-Game

Having some things on in your outlet could really add a reason for people to stay and even come back.