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Introduction

We think the key to trade success is making it about more than a game and creating a great atmosphere.

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The Form Book

The reasons to be positive about this summer's football showdown, the key dates and the On-Trade favourites.

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Warming Up

Here is our advice on the ten pieces of preparation you can benefit from before the games begin.

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Bookings

Having a bursting bookings book also allows you to plan and prepare more efficiently for each game.

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Hydration

Although lager still takes centre stage, with the bulk of the volume, new battles are now being fought.

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Nutrition

Food plays an important role in the guest experience in the trade - as well as putting more money in your till.