We’ve been designing and printing wine lists, drinks menus, banners and promotional materials for our customers for over 15 years to help promote their drinks products, increase footfall and give their customers the best experience.
Our in-house team design and print over 7000 items every year and each piece of work is created with enthusiasm, originality and a wealth of experience. We’re committed to getting the job done professionally and quickly, and we design everything on a brief by brief basis so you can feel confident that you will get an original and innovative design.
Drinks lists are essential for getting your products off the shelf and out in front of your customers. Not only can we provide a complete drinks menu design service, we can show you how to maximise your profits by the design of your list. It’s what we call ‘menu engineering’. We use our knowledge of psychology, price, marketing and strategy and graphic design to ensure that the drinks menu design is going to increase your sales.
These areas have a number of techniques that can be used depending on the menu type. An example of psychology would be highlighting more profitable products to draw the consumer’s attention and raise the likelihood of it being purchased. For marketing and strategy we would match drinks with food for possible up-sell opportunity or use more personal language such as ‘The bartenders favourite’ for recommendations; this gives the consumer confidence when ordering their drink.
Then we have price; this is geared around advertising products or promotions with multiple serve options such as ‘double up for an extra £1’ or ‘2-4-1’. The promotion of ‘great serves’ can lead to improved profits quickly. Lastly, we have graphic design which is the overall format and size of the menu, the colour scheme, the theme etc. It needs to fit in with your outlet style, be designed well and easy to read so the consumer can navigate how you want them to - comfortably!
We can also supply a wide range of seasonal and activity based point of sale material to keep your offering fresh and relevant. Point of sale items can help increase footfall and drive sales of any promotion.