The cocktail market is now worth half a billion pounds in the UK, 1/3 of outlets have them available and it isn’t slowing down yet. 15,000 more outlets stock cocktails than did 3 years ago. Cocktails have proven to be a hugely beneficial addition to your drinks range. They can differentiate you from your competition and increase your customers spend per head. This guide aims to give some advice and tips on maximising this trend.