After a hiatus in 2017, Matthew Clark’s exclusive on-trade tasting events, Uncovered, returns this spring.
We're heading to London, Edinburgh, Manchester and Bristol, taking customers on a tasting journey under the banner of ‘Destination Discovery’ which will tackle the trends and hot topics impacting the drinks industry.
The events will give licensees a chance to sample hundreds of new products, from wines and premium spirits to beers, ciders and now and low-alcohol serves. In-house experts and brand ambassadors will be on hand to provide practical advice and support, from how to increase profitability, to understanding environmental and sustainability initiatives.
Discovery – Visitors can try new wines and different styles driving value growth in the on-trade; exclusive world lagers and craft beers; the latest gins, rums, whiskies, spritz drinks and late-night serves; plus a range of low and no-alcohol drinks range.
Homegrown – Experience the pride and passion of the best of British brewers, distillers and winemakers responsible for putting this increasingly prestigious region on the map.
Video: UNCOVERED 2017
Sustainability – Destination Discovery will offer inspiration through an array of ethical, organic and vegan drinks from producers passionate about making a positive impact on the environment.
Future-proofing – Find out how to capitalise on current and future trends and take advantage of practical support and advice to give sales a boost and make more cash margin!
A lot can change in a year, and our customers told us how much they missed our Uncovered events. That’s why we’re so excited to get back out on the road and give our customers the chance to taste the very best of our new products and share our new ideas and initiatives with them.
By Richard Hayhoe, Marketing Director
When and where
London - Tuesday 5th March, 11am – 5pm
The Old Truman Brewery, 91 Brick Lane, London E1 6QL
Edinburgh - Tuesday 12th March, 11am – 5pm
The Corn Exchange, 10 New Market Rd, Edinburgh, EH14 1RJ
Manchester - Tuesday 26th March, 11am – 5pm
Victoria Warehouse, Trafford Wharf Rd, Stretford, Manchester M17 1AB
Bristol - Tuesday 2nd April, 11am – 5pm
Ashton Gate Stadium, Ashton Rd, Bristol, BS3 2EJ
About the author
Mégane Leeding (alumni)
I’m Matthew Clark’s Brand Communications Controller, looking after our branded content and activations.
