We’re pitching up the Big Top and rounding up the stars of the On-Trade, to entertain and dazzle at our annual portfolio tasting at London’s Tobacco Dock. For the first time ever, we will be providing customers with the chance to taste and experience a selection of interesting and drinks and serves across beers, spirits, wines and more.
Following on from last year’s hugely successful #DiscoverLoveInspire tasting, this year’s event, The Drinks Emporium will be a circus style drinks extravaganza. While you will not be at risk from lions or human cannonballs, you can expect to be blown away by wines, beers and spirits hailing from all corners of the globe.
With beers and spirits rolling up for the first time ever, circus-goers will be in enchanted by cocktail conjurers creating infused serves with bizarre botanicals at the Alchemist Bar and you'll be invited to journey through the Beer Ground, a whimsical fairground of the finest Boutique Beers.
The Drinks Emporium tasting will include the Wine Bonanza, featuring over 500 wines to delight the senses, hand-selected by our team of wine specialists. The sensational showcase of wines will include New Arrivals, the boundary-pushing Dare Devils and wines as exotic as rare birds in the Menagerie. The event is shaping up to be the biggest and greatest wine portfolio tasting ever held. The 2016 portfolio tasting attracted over a thousand eager attendees and this year’s showcase promises to be even bigger and better spectacle with top name producers and premium wines.
Mark Aylwin, Managing Director said, “At Matthew Clark, we continue to add the most exciting and innovative products to our industry leading drinks range. Our customers tell us that they love our one-stop solution, so this year we decided to showcase the full Matthew Clark range at what will be the single biggest tasting event from a drinks wholesaler. Historically we have only presented our wine portfolio at our London trade tasting, but with so much interest from in craft beers and premium spirits as well as wine, we wanted to showcase all that is new and innovative in these exciting categories. It will be a fun and immersive experience for our customers and the trade; a true reflection of all that is great in our sector.”