Beer and Whisky make a good pair, and so they should. Both drinks start life as the same set of three essential ingredients - grains, water, and yeast. This, of course, means that you can't actually make whisky, without making a beer first. For a while, it seems we forgot about the link between these drinks and the way they effortlessly compliment each other. Now the tide is changing, and once again people are excited about making these tipples bedfellows.
When you inevitably join us at our Boutique Beers event this July (register here), you'll discover the grainworks. It's our first whisky area at our beers event. The aim is to highlight the crossovers that exist between whisky and beer, from bar culture to food pairings, beer cocktails, and boilermakers. And we're not alone in looking at whisky and beer in this way. Whisky brands such as Auchentoshan, Jameson, Maker’s Mark and Dewars are all encouraging the trade to bring the categories closer.
Resource: Food and Beer Matching Tips
Beer and whisky have been drunk together since the 1400’s. It all started with people drinking low-strength beers with their whisky as a thirst quencher. Over the years, this combination has developed into a ritual known as a ‘chaser’. Over the pond, 'The Boilermaker' is something of an institution, enjoyed by tired workers after a hard day - as it has been since the late 19th century when it was supposedly enjoyed by industrial metal workers, also known boilermakers!
The close link with beer could be the key to increasing sales of whisky in your outlet. Ale and stout drinkers can recognise the flavours and aromas found in whiskey that echo those of the beers they enjoy. Offering a whisky chaser as an upsell for people ordering a 'craft' beer is an ideal way of generating incremental purchases, easily achieved through simple questioning or as a personal recommendation by the bartender.
Just as we usually recommend with wine and food, you can't incorrectly pair whisky and beer based on any hard rules - the key is that whoever is drinking, enjoys it. As a general rule always look to cut, counter or complement flavours. Perhaps an Irish Whiskey with a German weissbier? Why don't you try some pairings and let us know in the comments which work?
You can find more information about the beers we stock here. Click here to place an order online now, or here to request an account with us; and don’t forget we’re here to support you with everything you need to ensure that your beer range is a success, from free menu design and print services to bar equipment.