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Resource: Cocktail Cards


Cocktail drinkers spend £28 more out of home than non-cocktail consumers. We believe that consistency of serve, and ease of service, are two of the most important factors in realising the opportunity this market presents. To help, our spirits experts have put together a cocktail starter guide for your staff. The download is comprised of a handy set of cards which cover the key cocktails, equipment, and terms.


Cocktail Starter Guide
Handy set of cocktail cards covering the cocktail opportunity, recipes, equipment, garnishes and the lingo.

21 million consumers drink spirits in the On-Trade - 9.4m of them drink cocktails. Cocktails provide an enormous chance to drive more profit through your venue yet the latest CGA report suggests that staff struggling with cocktails, too many examples of poor cocktails and ‘gimmicky’ serves are the biggest issues for consumers tempted by, but not purchasing cocktails.

We're here to support you with everything that you need to make your spirts range a success, from free menu design and print and barware at exclusive Matthew Clark prices. Click here to place an order online now, or click here to open an account with us.

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