It's a time for spirits and not just those of the dead variety either. Four of the leading spirits categories see a substantial sales uplift over Halloween. Vodka is a big winner, as is Rum, with its presence in popular Halloween cocktails such as the Zombie and nautical themed brands, Rum should be brought forward and given prime placings on your menu and back bar.
With many of the spirits we stock having a dark history, we thought we'd put your knowledge to the test in an attempt to give you some inspiration. Halloween is a great time to have some fun with drinks. From putting a twist on a classic serve and giving it a creepy name to adding garish garnishes such as gummy eyeballs and dripping grenadine blood - there is plenty that could be done to add some horror and humour.