We’re taking our range of premium beers and ciders to London’s Printworks this July for our biggest edition of the Boutique Beers Event yet. Expect an unparalleled drinks event as we surpass all that has come before. We’re boosting our line up with new beers to blow your mind, certified fresh ciders and for the first time, The Grainworks, a wealth of wondrous whiskies.
Linking beer and whiskey presents a significant opportunity for licensees. From growing whiskey sales by targeting craft beer consumers with an up-sell chaser, to maximising the emerging trend for beer cocktails. We’ve partnered with a host of whiskey producers to explore this connection further, creating ‘The Grainworks’, our first dedicated area for whiskey.
As always, this event is an opportunity to taste your way through our entire Boutique Beers range, which this year will hit 300 SKU’s as our range adapts to a beer market which continually evolves. Make sure you swing by the new range additions, this year coming from breweries including Siren Craft Brew and Toast Ales. Cider’s share of serve multiplies during the summer months, so be sure to try our latest Cider House Collection range – the ciders of Kentish Pip and The Cotswold Cider Company are the latest to be added.
Taking place between 12pm and 6pm on 17th July, visitors will not only be able to taste through a range of premium products but share the passion for premium and craft brewing with the founders and producers behind the beer, cider, and whiskey. Alongside the drinks, we will be offering up some delicious street food from Kerb and putting on some excellent live music for you all to enjoy.
Justin Wylde, Category Marketing Manager – Beer, Cider & Soft Drinks said “we’re delighted to be taking this year’s Boutique Beers event to the Printworks and look forward to presenting our customers to the beers and ciders which have recently been added to our premium portfolios. For the first time, we will be exploring the close link between beer and whiskey with a dedicated area we’re calling ‘The Grainworks’. An exceptional beer, of course, deserves excellent food, so there will be a range of tasty street food complemented by live music”.
To register for our 2018 Boutique Beers event click here. You can find more information about the beers we stock here; or click here to request an account with us; and don’t forget we’re here to support you with everything you need to ensure that your beer range is a success, from free menu design and print services to bar equipment.