It’s the season to be jolly, so why settle for anything less than joyful beers this Christmas? It’s the time of year where consumers are more open to dabbling in some different styles and the price tag becomes less of an issue. Serving a selection of beers for Christmas will not only enhance the customer experience but put more money in the till.
Here we’ve selected 5 beers here to start with, but you can uncover more in our Boutique Beers and Premium Ale brochures. Our winter Premium Ale brochure contains our seasonal cask range, including Blitzen from Black Sheep Brewery and Rudolph’s Reward from Shepherd Neame. As always our seasonal casks are available to pre-order for the following weeks’ delivery from your local depot.
Wild Beer Co. Millionaire
The team at Somerset’s Wild Beer Co. are on a mission to brew some of the oldest beer styles using modern creative techniques and ingredients. This is clearly evident in this millionaire shortbread inspired brew. It lives up to its name with a decadent flavour of chocolate and salted caramel.
It has a rich and velvety texture and taste that makes it perfect for the season. The sweet and salty, provided by the Cornish sea salt, are wonderfully balanced. The brewers use high-quality Valrhona cocoa nibs and caramel to provide the backbone of this Milk Stout, it’s ably supported by roasted malts. Well worth giving a try this Christmas.
Festivity, Bath Ales
Sticking with the dark beers, which always seem to be more in harmony with the dark nights, second up is Festivity. This seasonal guest ale, stocked by us over Christmas is a truly wonderful old-style seasonal porter. Bath Ales, best known for their flagship ale Gem, is the second Somerset brewery to make this list.
Festivity is a winter ale, brewed using floor-malted Maris Otter barley and roasted chocolate malt, together with Challenger and Bramling Cross hops from Kent. When tasting you’ll also find it’s layered with hints of rum mingling with the coffee and vanilla flavours. With this dark ruby coloured beer only around for a few months, get it while you can!
Sierra Nevada Celebration IPA
While Sierra Nevada Celebration is another of our seasonal beers, stocked only briefly through the winter season, it couldn’t be any more different from Festivity. Bold and intense, Celebration is one of the earliest examples of an American-style IPA and one of very few hop-forward Christmas beers.
First brewed in 1981, this beer is famous for its intense citrus and pine aromas. Featuring Cascade, Centennial and Chinook hops, it’s a perfect partner for roasted turkey and all the trimmings. It’s 6.8% ABV and has a rich, deep red colour that nods to its full, rich and hearty character. On beer review site Rate Beer it proudly boasts 97% from 3,441 votes; you don’t just have to take our word that’s it’s something special.
Früli Strawberry Beer
Früli would be as much at home on a hot summer’s day that it would be around a Christmas table. Produced at the towering Huyghe Brewery in Melle near Ghent, Belgium which has a reputation for delicious, accessible beers, Fruili is just that. Fruli is smooth, well rounded and bursting with natural flavour.
While some may insist on Fruit beers being the preserve of summer, I think we could all do with some fresh zesty beers at Christmas as much as the typical deep roasted ales. It’s sweeter than ordinary beers with a hint of bitterness and a little citrus that balances out the palate. Consider pairing this beer with your desserts this Christmas for an up-sell opportunity.
Meantime Chocolate Porter
We’re finishing off with a warm, complex and smooth beer perfect as a substitute for dessert or as a digestif beer. Meantime Chocolate Porter is a beer of distinctive character, full of deep, rich, roasted flavours, it’s like a mouthful of liquid dark chocolate.
The London brewery uses real Belgian dark chocolate to enhance the natural mocha flavours provided by the four dark malts. If one thing about Christmas can be guaranteed, it’s indulging in Chocolate. If like most of us in the Matthew Clark office you’re considering eating all of your advent calendar in one go, give this beer a try to make the cravings disappear, at least for another day.
You can find more information about the beers we stock here. If you want to stock any of the beers mentioned, click here to place an order online now, or here to request an account with us; and don’t forget we’re here to support you with everything you need to ensure that your beer range is a success, from free menu design and print services to bar equipment.