IHalf a billion pounds is up for grabs this Valentine’s Day. While February contributes 10% of yearly Champagne sales, Pink Gins and seasonal cocktail serves are set to be winning drinks too. The cocktail renaissance we are currently enjoying isn’t slowing down yet and no wonder! On average cocktail consumers spend £28 more out of home than non-cocktail consumers as the price of cocktails is less of a consideration than with other serves.
One of the best ways to maximise your drinks sales in the lead-up and on the big day itself is to create a separate focused Valentine drinks menu. This menu should feature serves that make you good margin, bottles of Champagne, wines with a healthy cash-margin and of course, cocktails! Providing a customer with this focused list immediately encourages them to choose one of these serves, drinks that offer them a greater experience and provide you with more money in the till.
But which cocktails should you serve, I hear you ask! We’ve got that covered. Valentine’s Day is not only a time to treat your loved ones but to finally indulge after the self-imposed January detox. That’s why below, you will find, a collection of indulgent cocktails that are sure to win the heart of any customer. Let us know what you think in the comments!
Grey Goose Espresso Martini
The Espresso Martini is now a firm favourite across the nation, it’s the 9th most popular cocktail serve to be precise! This version uses super-premium spirits, Grey Goose and Patron. 39% of cocktail consumers choose a serve based on the quality of the spirits brands included, which makes the use premium spirits an important selling tool. And with Valentine's customers open to spending more on an enhanced drinking and dining experience, why not give them the option to?
Shake all the ingredients vigorously with cubed ice, fine strain into a chilled Martini glass. Grate single origin chocolate over the top to garnish.
The Patrón Ruby Spritzer
Valentine’s Day and bubbles go together very well. With a whopping 26% of cocktail consumers drinking sparkling cocktails and Tequila growing quickly in the trade, all roads point to the Ruby Spritzer being a popular serve this February. It bursts with a deep red colour and is romantically presented, all backed up with a fruity, citrusy flavour and that hint of sparkle.
- 45ml Patrón Silver
- 30ml Pomegranate juice
- 15ml Fresh lemon juice
- 60ml Sparkling Apple Cider
- Dash of Angostura bitters
Combine ingredients in a cocktail shaker and shake with ice to chill. Strain into a champagne flute and garnish with a lemon twist.
La Vie en Rose
Is there any greater symbol of love and affection than a single Rose? Probably only one thing, a cocktail with a single Rose extruding from it. If there ever was a cocktail more perfect for Valentines than this creation from Marie Brizard then we haven’t seen it. It isn’t all about its good looks however, it tastes very good too!
- 20ml Marie Brizard Manzanita
- 5ml Marie Brizard (Essence) Ginger
- 10ml Marie Brizard Pear
- 30ml Grey Goose Vodka
- 1 Redcurrant sprig
In a tumbler glass, smash softly the redcurrants with the vodka. Add the rest of the ingredients directly to the glass and fill with crushed ice. Mix with a bar spoon. Garnish with a sprig of fresh rosemary and a rose.
Chocolat Luxe Mocha Martini
In the theme of the indulgence of the occasion, try this classy chocolate cocktail with a rich, smooth flavour, frothy finish and coffee kick. It offers a great upsell opportunity for an after-dinner drink or even as an alternative for those that don’t want a dessert.
Pop all ingredients into a cocktail shaker with ice. Shake it up until everything is perfectly blended and the liquid is silky smooth. Strain into a cocktail glass and garnish with three coffee beans.
Inspired to create your own cocktails? Attend a cocktail workshop for everything you need to know to get started with cocktails. To find out more about our range, take a look here. We're here to support you with everything that you need to make your range a success, from free menu design and print and barware at exclusive Matthew Clark prices.