Tom is the Lead Category Manager for the on trade at Pernod Ricard UK, using the latest market insight to help operators grow spirits in the UK and convince anyone who will listen that Negronis are actually better than sliced bread.
Towards the end of March 2020, as we stood on the precipice of our first national lockdown, gin had slowed to only 10% volume growth in the UK on trade vs the previous year, having been in 54% growth…
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