Your back bar and fridges are your shop window for your products and profits - make sure you maximise the opportunity to influence customer purchase decisions with your bar merchandising and bar point of sale.
Our merchandising standards have been developed with beverage brands supported by industry leading research and insight from a cross section of our customers. These guidelines to help you utilise bar space, maximise profit opportunities and meet customer expectations.
- Effective bar merchandising could lead to an increase in consumer spend per head by 9%.
- Improve your customers experience by making it easier for them to make decisions.
- Make it easier for your staff to up-sell through product arrangement.
52% of customers have not chosen their drink brand by the time they reach your bar.* The correct use of merchandising can lead to beverage choices that are more profitable for you.By Pernod Ricard Research
If you'd like any more advice or information, please speak to your account manager or call 0344 822 3910