So, with less than 24 hours until we all turn Irish for one night only and drink more stout that seems humanly possible, I ask where does the celebration originate from?
Saint Patrick is the patron saint of Ireland and brought Christianity to Ireland in the 17th century. Part of the celebrations were lifting Lent restrictions on eating and the drinking of alcohol, hence the reason we all reach for a pint of the black stuff (actually red under a bright light, go on try it!) once a year.
This once religious celebration is now a part of many bars annual events calendar across the globe, whether is a beer, an Irish whiskey or a bottle of cider from the emerald isle, you can take advantage of this key trading opportunity. Stick on a Irish band (not the Corrs!) get your staff dressed in green and offer deals on all that is Irish to get more than just the luck of the Irish to draw in a crowd.
Get the chef to think about the food offering on the day, be it Irish sausage for breakfast or Irish stew at lunch it’s a chance to be creative and continue the theme through the whole customer experience.
Now, of course we all know the brand that practically owns St Pats day, but there are so many great beers and ciders now coming out of Dublin including Guinness Dublin Porter and Orpens craft cider, giving customers something a little different.
So, whether it’s a few pints or a whiskey cocktail raise a glass and toast: may the roof above us never fall in, and may we friends beneath it never fall out!