Where have I been I here you ask, it’s been a while since we last spoke but I do have a very good reason. The last few months I have been part of the team that (if you were lucky enough to attend!) put on the Boutique Beers Festival in Hyde Park last week.
Probably the biggest challenge the beer team have ever set themselves but after last year’s riverside, boat trip ride Boutique Beers event we had to raise the bar and with festival season upon us it was the only choice.
Taking over 7000sqm of the British Summer Time Festival (courtesy of our friends Peppermint) we set out to bring the biggest collection of beer and cider Matthew Clark had ever seen. With 210 beers and ciders (plus Beer Cocktails from Jameson’s) choice was never going to be an issue.
The morning of the event I opened the curtains and crossed everything to see blue skies. Relief is an understatement, we got our wish and what a day it turned out to be. In addition to so many beers and bars we were lucky enough to secure the beer trucks of Pilsner Urquell, Half Pint from Meantime and the beast that is Truck Norris from Brewdog!
As we settled in to the day, after tucking in to a lunch of steak or lobster rolls, the vibe was created by a local Bristol band Alice and the Wildtones who got the crowd dancing and ended with an encore of Be Like You from the Jungle Book, Amazing!
So what was the point? What did we learn? Well the thirst for premium, specialty, craft, beers and ciders was huge (I know a cheap pun but over 5000 pints were poured on the day!) and customers were finding new favourites at every turn giving their outlets new and exciting ranges in a growing market.
What’s next for me? Well I’m off to London in a few weeks to for a judging day for this year’s Beer Marketing Awards (8th September) where I will be talking all things clever in beer as I judge best innovation, I can’t wait to tell you all about it.
For now check out the brochures for information on the ranges that hopefully you got to taste on the day, and if you didn’t... Where were you? Hopefully you can come next year!