While the beer boom has taken most of the headlines in recent years it’s worth nothing that cider performs much better in the On-Trade than in the off. It’s a versatile product whose producers have not stopped moving the sector forward.
While innovation in fruit ciders was a major source of growth in the past we believe that going forward provenance and authenticity are going to be valued much more highly this summer, that’s while you’ll see this reflected in our Perfectly Picked range with new additions from Ciderboys and Angry Orchard in the US, Sheppys and Sandford Orchard in the UK and Sxolli from South Africa.
Cider now accounts for 8.5% of the total On-Trade and has continued to grow in the last 12 months up 0.8% in value MAT* with consumers looking for a more premium product and experience when they go out. With cider appealing to a broad range of age groups and occasions and with so much choice in the market now is a great time to review your range and offer your customers something new.
So! What’s new in this year’s Perfectly Picked Cider collection to excite your customers this summertime? With rumours flying around that we may see a Spanish Plume arriving bringing with it a prolonged heatwave it’s the perfect time to get stocked up!
Based in Walden, NY in the heart of the Hudson Valley (known as the Apple Belt of New York), Angry Orchard produce ‘refreshing hard cider with attitude’. From traditional growing regions of Europe, they have selected bittersweet apples from France and culinary apples from Italy to create a great tasting 5% cider available in bottle or on draught.
How to sound like a cider expert: Angry Orchard Crisp Apple has a bright, crisp apple flavour, just like biting into a fresh apple. It is a perfect balance of sweetness and bright acidity from culinary apples and dryness of traditional cider making apples, resulting in a complex yet refreshing cider.
Fast facts: Size: 12x500ml & 50ltr | ABV: 5% | Apples: Culinary & Bittersweet | Style: Medium | Country: USA
Hailing from Wisconsin USA, the Cider Boys in question are basically ordinary guys although some might consider them cider nerds. Behind this cider is a truly unique blending proposition and a desire to use only the finest 100% Washington State apples. This is what happens when craft beer guys have a crack at cider.
How to sound like a cider expert: Traditional hard cider made with Champagne yeast. Rich aroma. Red Delicious apple flavour with a touch of dark honey. Not too sweet and not too dry.
Fast facts: Size: 24x355ml | ABV: 5% | Apples: Washington State | Style: Medium | Country: USA
Pronounced Sko-Lie (from the English ‘scallywag’), Sxollie craft their single varietal cider from apples sourced from the cool orchards of Elgin in the Cape Town region. They are pressed, with the fresh juice then fermented in stainless steel tanks. Supreme champion winner at the International Cider Challenge.
How to sound like a cider expert: Bold, balanced and refined. A golden delicious cider that pours a pale liquid gold with a clean and unforgettable apple skin nose. Balanced by a floral sweetness.
Fast facts: Size: 24x330ml | ABV: 4.5% | Apples: Golden Delicious | Style: Medium Sweet | Country: South Africa
Sheppy’s Cider Farm
Sheppy’s are celebrating 200 years of quality cider making having been founded way back in 1816. The Three Bridges Farm where Sheppy’s are based comprises 370 acres (150 hectares) of arable, pasture and orchard land in Tauton, Somerset. We stock three of their naturally fermented ciders, the Oakwood Cider, Old Conky Bicentenary and Somerset Draught.
Sheppy’s Oakwood Cider
How to sound like a cider expert: Made from traditional Somerset cider apples, Oakwood is blended to a very drinkable strength and is naturally fermented in oak vats.
Fast facts: Size: 50ltr | ABV: 4.8% | Apples: Bittersweet | Style: Medium | Country: England
Sheppy’s Old Conky Bicentenary Cider
How to sound like a cider expert: Hand-crafted medium sweet cider made from our finest bittersweet apple varieties. A delicious cider launched in 2016 to celebrate Sheppy's bicentenary.
Fast facts: Size: 50ltr | ABV: 5% | Apples: Bittersweet | Style: Medium Sweet | Country: England
Sheppy’s Somerset Draught
How to sound like a cider expert: A careful blend of traditional Somerset cider apples and dessert apples resulting in a lightly sparkling, crisp and refreshing cider.
Fast facts: Size: 50ltr | ABV: 5.5% | Apples: Bittersweet & Dessert | Style: Medium | Country: England
Devon farm workers were often paid in cider, a tradition Sandford Orchards are proud to uphold. Sandford are a family business full of passion for cider, traditional farm business, pressing juices and ciders for an ever growing market.
Sandford Orchards Devon Mist
How to sound like a cider expert: Devon Mist is a gentle joy. Unfiltered and expertly blended to create a medium, cloudy, session cider, bursting with rich autumnal fruit flavours.
Fast facts: Size: 12x500ml & 50ltr | ABV: 4.5% | Apples: Devonshire Bittersweets & Bittersharps | Style: Cloudy | Country: England
Sandford Orchards Devon Red
How to sound like a cider expert: From the finest locally grown cider apples this award-winning medium cider, is perfectly balanced and bursting with ripe Devon bittersweet character.
Fast facts: Size: 12x500ml & 50ltr | ABV: 4.5% | Apples: Devonshire Bittersweets & Bittersharps | Style: Medium | Country: England
Sandford Orchards Shaky Bridge
How to sound like a cider expert: A crisp contemporary cider, with a rich complex palate balancing green apple with pleasing soft tannins and a long clean finish.
Fast facts: Size: 12x500ml | ABV: 5.6% | Apples: Devonshire Bittersweets & Bittersharp | Style: Medium Dry | Country: England
Stir up summer
This summer we are celebrating celebrate those who make things their own, the original and unconventional ideas, serves and people that make the On-Trade what it is.
Share with us how you are stirring up summer at your outlet with us on social media for your chance to win everything you need for your own gin festival.