Bespoke food and drink matching is becoming more popular across all drinks categories and has expanded from wine, into beer and now into the spirits category. Christmas is the time that consumers are willing to spend the most in the quest for premium experiences. Having some whisk(e)y suggestions at hand for your dishes will help up-sell and promote impulse purchases.

The pre-conceptions that whisk(e)y is too intense and strong in alcohol to work as a food match are being broken down. Outlets are increasingly pairing whiskies with specific foods in order to enhance the flavour of both. So whilst in the past, whisk(e)y and food matching have been confined to Burns Night suppers or Scottish themed menus, it is more frequently appearing on food menus as a pairing suggestion.

Whisk(e)y offers a vast array of different flavours and styles from smoke, spice, peat, floral, vanilla, dried fruit and much more which can work with a variety of food types. The key is to ensure that the whisk(e)y should not overpower the food.

For American Whiskey, this is particularly relevant as the varying bold, fruity and aromatic flavour notes of the whiskey cuts through and accompanies the rich flavours of the meat you're serving.

Different styles of whiskey will pair with different flavours of meat and serves.

Light & floral whiskies
(E.g. Bruichladdich Classic Laddie)

  • Sushi
  • Smoked salmon
  • Parsnip soup
  • Soft cream cheese
  • Bread & butter pudding
  • Cranachan

Rich & rounded whiskies
(E.g. Singleton of Dufftown)

  • Cock-a-leekie soup
  • Roast venison
  • Steak and kidney pie
  • Crème brûlée
  • Christmas pudding
  • Chocolate fondant

Fruity & spicy whiskies
(E.g. Douglas Laing Scallywag)

  • Haggis
  • Scallops
  • Cured meats
  • Fruit cake
  • Apple pie
  • Wensleydale

Full-bodied & smoky whiskies
(E.g. Lagavulin 16)

  • Oysters
  • Fish and chips
  • Anchovy based sauces
  • Strong blue cheese and mature cheddar
  • Dark chocolate
  • Ginger

For American whiskies

Laid-back & mellow
(E.g. Hudson Four Grain)

  • Classic Burger
  • Fried Chicken
  • Pulled Pork

Full & Spicy
(E.g. Basil Hayden's)

  • Pulled Pork
  • Beef Brisket
  • Short Beef Ribs

Big & bold
(E.g. Makers Mark)

  • Pulled Pork
  • Beef Brisket
  • Short Beef Ribs

As part of our added value, we offer a menu design and print service. A Whisk(e)y menu is an important tool for any outlet communicating your products to the consumer.

On average, a menu is read for 109 seconds before a decision is made. At Matthew Clark, we create and engineer menus every day using a variety of techniques that cover the four areas: psychology, marketing & strategy, price and graphic design.

Click here to get in touch with our Design Studio team to discuss your menu requirements. You can find out much more about our Whisk(e)y range in our brochure.