Ian Hudson

Wine Development Specialist

Studying languages provided the opportunity to work in France for a year and I was fortunate enough to secure a placement at Chateau de Sours in Bordeaux working with the Maitre du Chai. After a brief attempt at accountancy in London post university I bought a share in a country hotel near Hay on Wye and have been involved in the drinks trade ever since. I've sold all drinks categories across both take-home and the On-Trade and am now delighted to be focused on wine. The favourite part of my role is to work with the sales teams securing new business and helping to innovate with our existing wine customers.

Why do you love the On-Trade?

Having experienced the mentality and motivations of businesses like Tesco and Asda it's a pleasure to be involved on the On-Trade which still revolves around people and personalities. The market is tough but constantly evolving and the innovation and interest in the wine category in particular has never been stronger.