Dan Milburn

Wine Development Specialist

I'm a WSET Diploma educated wine-lover with almost 20 years working the UK wine trade. Hugely customer-focused and dedicated to help grow business through initiatives, staff training and team development. I love nothing more than seeing customers improve their offering and reputation through the support I've given, giving their customers that little bit extra, small incremental gains which lead to huge improvements overall. I love to see that light-bulb moment when a staff member that you are training, 'gets' a concept and you know you've given them something to take away and give them more confidence in their role.

Why do you love the On-Trade?
The On-Trade is dynamic, ever-evolving and always throws out a huge variety of challenges - this is what drives me! The direct nature of the On-Trade allows you to see the results of your effort and input, through improved customer service and more effective, motivated and knowledgeable staff. This always has a very positive impact on the working environment and ultimately, the success of the outlet. helping them sell more and trade better!