Ceri Lewis

Product Controller (Spirits & RTDs)

I have worked in the On-Trade for 15 years now, split into two spells and have worked in the Matthew Clark Spirits & RTD's Team for the last 7 years, I can't now imagine working in a different industry.
The On-Trade has never being as exciting as it is at the moment, with the sheer number of new products being launched, at the same time consumers are becoming more knowledgeable and are demanding better quality drinks, more niche and premium spirits, and cocktails becoming a requirement of most outlets.

As a Spirits & RTD's Marketing team amongst other things we undertake regular range reviews to ensure our range is current and meets our customers needs. We produce Category brochures to showcase our range and help our customers increase sales, we co-ordinate the spirits sections of the annual "Uncovered Events", produce monthly promotions and lots, lots more! No two days are the same.

Why do you love the On-Trade?

The the buzz, conversation, people watching and trying something new or a drink that I can't easily replicate at home. It's a fantastic industry to work in, there is always a buzz, something new happening and great people too!